New Orleans Life Campaign
Client: Touro Infirmary
Challenge: While many New Orleans healthcare providers are newer and headquartered in the suburbs, Touro wanted a general campaign to emphasize its New Orleans location, history, and connection to local culture.
Result: Cap & Wing, in partnership with Design III, designed a series of print ads and outdoor advertising that associated Touro with beloved aspects of its city.
Headline: As long as you can do whatcha wanna, Touro will be a part of New Orleans.
Headline: As long as streetcars roll along St. Charles Avenue, Touro will be a part of New Orleans.
Headline: As long as music energizes our city, Touro will be a part of New Orleans.