New Orleans Life Campaign

Client: Touro Infirmary

Challenge: While many New Orleans healthcare providers are newer and headquartered in the suburbs, Touro wanted a general campaign to emphasize its New Orleans location, history, and connection to local culture.

Result: Cap & Wing, in partnership with Design III, designed a series of print ads and outdoor advertising that associated Touro with beloved aspects of its city.

Headline: As long as you can do whatcha wanna, Touro will be a part of New Orleans.

 

Headline: As long as streetcars roll along St. Charles Avenue, Touro will be a part of New Orleans.

 

Headline: As long as music energizes our city, Touro will be a part of New Orleans.

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