Copywriting for Materials Throughout the Sales Cycle

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  • Web copy
  • Taglines and slogans
  • Print ads and outdoor ads
  • Email campaigns
  • Brochures
  • Press kits and press releases
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  • Content marketing
  • White papers
  • Video scripts
  • Newsletters
  • Thought-leadership articles
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  • Proposals
  • Case studies
  • Talking points
  • Product literature
  • RFP responses

Research

  • stakeholder interviews
  • qualitative research
  • data analysis
  • synthesizing information

Planning

  • goal development
  • audience definition
  • persona creation
  • mapping of sales ladder

Strategy

  • core message development
  • differentiation
  • integration of marketing efforts
  • evaluation of marketing tactics