Website Copywriting

The Basics

Who it's for

A business needing professional copy for a new site or a website relaunch

Deliverables

  • 4- 5 pages of copy for the site (home, about, services, etc.)

The Process

  • A phone interview to discuss the content to include on the site
  • Review of any existing marketing materials
  • Basic web research into competitors and the industry
  • Up to two rounds of revisions based upon client feedback upon request

Your Investment - $900

 

The Brains

Who it's for

A business needing strategic copy to meet marketing and business goals

Deliverables

  • 7- 10 pages of strategic copy for the site (home, about, services, team profiles, etc.)
  • A site map or structure for the website, or recommendations on existing one
  • A core idea for the business to unify marketing messages and strongly position the company in the marketplace
  • A tagline, based on the core idea with several options presented
  • Consulting on integrating the website with other marketing initiatives.

The Process

  • A phone interview to discuss the content to include on the site
  • Additional discussion of business goals, target markets, and the company's other marketing initiatives.
  • Review of existing marketing materials
  • Research into competitors and the industry
  • Up to two rounds of revisions based upon client feedback upon request

Your Investment - $1,800

 

Additional Branding Services

Naming

After creating a document that strategically delineates all the criteria that your new company name should meet and researching competitors, we'll present a number of options for your new name as well as options for associated, available URLs.

Your Investment - $600

 

Website Project Management

We'll identify a suitable graphic designer based on your needs and budget to create a logo and a visual language for your brand. We will work with the chosen designer throughout the design process on your behalf. Likewise, we will identify and hire an excellent web designer (who may or may not be the same as the graphic designer) to integrate the design elements and build your website with the functionality you need.

Your Investment - TBD