Major corporations like Wells Fargo wish to portray themselves as good corporate citizens, but the banking giant's recent scandal revealed how it had a habit of scamming customers. Then its leaders tried to shift the blame to low-level employees. In light of these ethical breaches, I was interested in seeing how Wells Fargo publicly depicted its values to the world.Read More
The U.S. presidential season grinds on, but let's take a moment to reflect on the branding of one of the drop-outs, the ex-candidate with dubious punctuation. That would be a certain John Ellis Bush of the exclamation mark. In other words: Jeb! [...]Read More
In a 1999 interview with National Public Radio, novelist Kurt Vonnegut revealed that all his works were written with one specific person in mind—his sister Alice.
"The secret of artistic unity, I think, even when painting a picture or composing music, is to do it with one person in mind," he said.
Apple isn't just a trendsetter in gadgetry and design; it leads in business tactics too. After Apple launched its new music service, I was curious to check out how it was being marketed. I was a little surprised to see how unfocused and sloppy the messaging was on Apple's website.Read More
Conventional wisdom about companies using social media says 80% of posts should be about topics that interest their audience and 20% can be reserved for self-promotion. I’m not sure where the numbers for this 80/20 rule came from, but the overall point is apt.Read More