Liberate Your Ideas with Freewriting

Liberate Your Ideas with Freewriting

Although content is an essential aspect of just about any modern marketing endeavor, truly valuable content doesn’t just add more dreck to the digital pile. Good content is about quality ideas—ideas that are helpful, humorous, interesting, or illuminating. Whether you’re writing something as short as a Facebook post or as involved as a white paper, the good ideas underlying what you write are what make it worthwhile.

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Vacant Values

Vacant Values

Major corporations like Wells Fargo wish to portray themselves as good corporate citizens, but the banking giant's recent scandal revealed how it had a habit of scamming customers. Then its leaders tried to shift the blame to low-level employees. In light of these ethical breaches, I was interested in seeing how Wells Fargo publicly depicted its values to the world.

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